The Qi Story

   Over 20 Years of Brewing Fine Tea   

With over 20 years of tea brewing experience, Herbal Health Ltd is a small, family-owned business, created in 1997 by founder, Joe d’Armenia, who was inspired by research into the health properties of Green Tea. Following his voyage of discovery to China to source Organic green tea you can rest assured we never compromise on ethics or quality.


Today we run our small independent tea company from our office based in Goudhurst, Kent. Our ethos has its roots firmly planted in sustainability, organic ingredients and Fairtrade agreements, not forgetting the ancient Chinese teachings about Qi energy and using natural herbs to benefit and balance the body, mind and soul. We work in a small intimate environment. Each one of our web orders is dispatched from our friendly little office. 

Sarah our wonderful office manager and the small team at Qi work tirelessly to secure trade agreements and further our ability to remain 100% Organic, Sustainable and Natural while maintaining that fantastic Qi taste.


Sarah is dedicated to keeping the family-run ethos first created by MD Joe d’Armenia. 

Sarah Butler has worked for Herbal Health for over 10 years. Her consumer knowledge and fantastic customer service is second to none. Armed with a unique and in-depth knowledge of our yummy teas, Sarah designs our editorial pieces, and is often the force behind our wonderful competitions and sponsorships!


Claire is our newest member of staff and has become invaluable in the office.


Emily Foster and Frances Clifford of FES Enterprises are Qi Teas independent digital marketing team. Running our social media, writing our monthly newsletters and writing and researching for our blogs. They specialise in getting to know a business from the inside out in order to fully understand our brand and its ethos. The close and personal relationship they offer was of paramount importance to us at Herbal Health when outsourcing our digital marketing.


A special partnership

From the time our company was established, we have enjoyed a special, long-standing relationship with the communities who grow and prepare our tea. We are proud to work directly with a co-operative of small independent farmers with long traditions in the preparation of high quality teas, and buy our tea directly from them.

In 2006 we opened our own blending and packing facility in the area of the tea gardens. Operating to high international standards with ISO certification, it provides employment for many of the local community. By doing everything ourselves, we have the ability to directly control the whole process, from the tea harvest, right through to the final product which means we can guarantee that the teas we produce are the highest quality, and have full traceability.

Qi Tea Pickers
A lovely cup of Qi Tea

Qi teas are inspired by the ancient teachings of the Chinese, who have for centuries used natural plants and herbs for healthy living and longevity.


They taught that Qi is the life-force - The natural energy of life.

Qi energy drives all aspects of our lives- the environment and community we live in, the food we eat, and the exercise we take. Qi energy drives our thoughts and our mental well-being. The idea that, as we move through our lives we are ridding our bodies of negative Qi energy and replacing it with positive Qi energy is where the Qi Teas foundations lay. In order to achieve this, we must be mindful of what which we put into our bodies and what better way to start than with the tea we drink. Tea is after all a way of life and not just a beverage.  Read our BLOG here


Qi energy is strong when all the aspects of our lives are well balanced and in harmony with each other across mind, body and soul – This is the inspiration for our teas.

Qi Tea pickers
Qi Tea pickers